Making Global Local with Design Thinking. HCD Assignment #1

  1. Learn what Design Thinking in development means: Explore the Introduction (only pages 1-13) of the IDEO Toolkit.
  2. Read Chapter 14 from Snarr & Snarr for background.
  3. Start to envision what you might want to do, were you the Executive Director of a LOCAL non-profit. You are an expert in communication — so what kind of project would bring together the media/comm tech and development?
  4. Start big (your overall goal) but then begin to envision a concrete LOCAL project that you might want to do. The more specific, and realistic, you can be, the easier and more useful this assignment will be.
  5. Briefly describe your non-profit (it can already exist — say, you want to do a project for Amnesty — or you can make one up). Describe your basic project idea: What-why-how-by whom-with what results. Reiterate specifically what your LOCAL DESIGN CHALLENGE IS. One paragraph is enough.
  6. Post below as a comment by 3/27 class time.
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51 thoughts on “Making Global Local with Design Thinking. HCD Assignment #1

  1. My local non-profit is an organization that already exists, pertains to my SDG goal, & is something I’ve just started to get involved with. WIN NYC is an organization geared toward improving the lives of homeless women and their children. WIN (which stands for “women in need”) houses nearly 10% of New York’s homeless families. The organization offers living quarters, child care, counseling, and workshops that teach the mothers necessary life skills. WIN has 10 family shelters throughout 4 boroughs and serves around 12,000 people a year. This is an amazing, locally centered non-profit that directly effects my SDG goal, gender equality.

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    1. Great that you have a real non-profit! You could ask them for a challenge/issue they need to get solved; i.e., how to increase donations to WIN? Or, how to raise awareness about WIN? You have a case, now identify a need for a concrete project and articulate it as a design challenge: How to design a fundraising campaign that will get attention and accrue $10.000? Or, how to reach the 5000 homeless single mothers in NYC who do not know about WIN? The more specific and concrete your “design challenge”, the better.

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  2. My HCD is based on a local non- profit that already exists. The non-profit is called NOW. NOW is the National Organization for Women and is dedicated to multi-issue and multi-strategy approach to women’s rights. NOW focuses on gaining equality for women in all different aspects of life including economically, socially, and politically. NOW does this on a national scale, I would like to create a non-profit that does this on a more local scale and focus specifially on NYC.

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    1. Excellent. So your design challenge is how to localize a national program. This is a great, but complex, challenge. Perhaps you can take a part of the multi-strategy and focus on it; or focus on localizing one issue; to make the project more concrete (and thus easier to envision). Do you think that would be a way to address your challenge?

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  3. I’m going to create my own non-profit! My goal is Education, I want to provide language classes to teachers. More and more students are being forced to learn english as a second language in school, and not before they start school. Students who do not come into elementary school knowing english can be left behind because of a language barrier. If teachers had the right training and skills to communicate with these students, everyone would benefit!

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  4. I choose a non-profit called Brook Park Chickens. This non profit currently exists, and it is located in South Bronx. I chose this non profit because it relates to goal number three of the sustainability goal; Good Health and Well-Being. This organization is a volunteer-run chicken coop that raises chickens, hosts chicken workshops for other community gardens, and educates youth in schools about animal husbandry, health, nutrition, and how to keep chickens. Their mission is to connect local residents with their food, help residents grow their own food, and share animal husbandry skills. This organization will help educate local residents, and learn the effects of eating well by growing your own food.

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  5. The Nonprofit I am going to be choosing is ACORE “American Council on Renewable Energy”. Acore’s main goal is to advance renewable energy sectors through market development, policy changes, and financial innovation. This of course relates to my SDG goal of clean energy as the non-profit works directly on this matter. My overall goal would be for 60+ percent of New York’s power to come from natural resources (wind, solar, water power). But to get there we must start from the bottom with a more local plan before going big. This local plan would to be get businesses (big or small) within the greater New York area to install solar panels to power their buildings or storefronts. We can make this happen through working with local government and business men to devise various plans on how we can implement clean energy in the most cost efficient and easy way. Although it may be difficult to get some people on board due to the how much using clean energy can cost in the long run it will pay off.

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    1. OK, great — you have a specific design challenge – get businesses to install panels! I’d say focus on that for the next steps. You’d need to find out what might incentivize them to do so and how to get there. Great, specific goal.

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  6. I am choosing to in part create my own non-profit focused on the inequalities found in NYC, by partnering with The Russell Sage Foundation in which conducts research, “Since 2001, the Foundation’s Social Inequality program has examined the social and political consequences of rising economic inequality. The program has investigated a variety of areas of social life, from education and health care to intergenerational mobility, to determine whether the increasing financial gap between the rich and poor has also exacerbated social inequalities of the kind that amplify and entrench economic differences. ” I am hoping to create a program in which the research will turn into an action plan on ways to improve social, political and economical inequalities in NYC. My goal is to create programs for local college and high school students to partner with the program for opportunities to learn, volunteer and create programs in their own communities in which they see lacking. By creating this link between the research and the community in which it lives. Some goals would include funding for the programs, and seeking involvement from local universities and high schools.

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    1. Wow! So you are teaching college and high school students to partner with the program to create programs they see important! This is quite radical, in that you are creating a ripple effect of capacity-building (as is said in development work): These young people can then start new programs with you and later do related work independently and teach others…

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  7. My local non- profit pertained to my SDG is a organization that already exists called NOW NYC which stands for National Organization for Women. This organization advocated several issues for woman including defending reproductive rights, fighting economic inequality, and ending violence and discrimination against women. My goal is to help create awareness for women who have suffered from any type of violence especially with abuse. More and more women are being abused and taking advantage of at a young age. These types of issues start early and I want to help stop these issues before they get worse and for the future. I also want to hep create more awareness for these types of issues. Making sure we have strong media institutions to help report these issues such as human trafficking which is becoming bigger and bigger will help raise awareness and help people become more involved. NOW-NYC gives women a voice and is the largest NOW chapter in the country. They play a key role in shaping the debate on the issues that impact women, creating policies, and holding government and businesses accountable to the women of New York. I want to help bring awareness in the communities of New York and help volunteer to get justice and peace for the women who have experience violence and also to create environments in these communities.

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  8. The nonprofit I have chosen is called “Food Bank for New York City”. They are the largest hunger relief organization in NY working within the 5 boroughs. Their goal is to provide meals to the neediest communities and also raise awareness of the hunger issue we are facing in our own community. This relates to my zero hunger goal because it is a small scale start to helping end hunger. I hope to get involved and create a campaign primarily based in schools where children can be educated on the issues their community is facing. They will learn how to help and bring back knowledge to their parents who can also participate in raising awareness/donating to those in need and support their local food bank.

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  9. The local non-profit organization I have chosen already exists, and is called PowerMyLearning. Their mission is to combine technology and people – students, teachers, and parents, to improve educational outcomes for students from low-income communities. Rather than having technological advancements replace how students learn, PowerMyLearning emphasizes that it should strengthen a student’s learning instead. My goal with this organization is to bridge the triangular gap between parents and teachers and students. Not only is it important for a student to know that their teachers care about them, but it is also important for that learning to extend into the home which is where parent involvement is critical.

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    1. So you are developing strategies and formats for systematic collaboration and interaction between the 3 stakeholder groups? This is an exciting challenge! What are the ways in which the three groups could be inspired to collaborate and work together for the benefit of the students?

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  10. My idea is based off of the real life non-profit I Am Waters, an organization dedicated to providing fresh, clean bottled water to the homeless. They do so through donations, partnerships, and strategic alliances with existing homeless shelters, organizations, and churches. However, I Am Waters is based in Texas, so my idea would focus on bringing this organization to New York City. According to Coalition For The Homeless, in recent years, homelessness in NYC has reached the highest levels since the Great Depression in the 1930s. Additionally, as of January 2017, there were 62,692 homeless people utilizing the city’s municipal shelter system. Clearly New York has a large population of homeless people, and providing them with clean, usable drinking water would help achieve my SDG of ensuring clean water for everyone. I would be focusing on figuring out which organizations and shelters I would want the NY branch of I Am Waters to work with, how I would get them to work with me, and how to get local New Yorkers to donate to the organization.

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    1. Yes – a good practical 3-part mission! You may find during the next phase that you want to focus on, say, the funding part. — Or, perhaps the fact that there is a basic project plan in place in TX it will be easier to conceptualize and develop a plan for all the 3 steps!

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  11. My SDG is sustainable cities. A large part of creating sustainable cities is developing green space for people to spend their time in. Additionally, some of this green space can be used as community gardens, where people from different neighborhoods not only gather to grow their own food but also socialize and form communal bonds. In my own region of Southern Brooklyn (including neighborhoods like Gravesend, Bensonhurst, Sheepshead Bay, and Coney Island) there are not too many communal green spaces. As such, I would work with the New York Restoration Project (NYRP), a non-profit that helps to provide the resources for communal gardens around New York. We would need to identify a specific vacant lot owned by the city in order to petition for a communal garden. The community could be mobilized to meet and develop a plan for the garden through the distribution of flyers, especially at places that sell plants and produce. We could also get in touch with local schools to help announce and promote the project. My neighborhood is populated primarily with Chinese and Eastern European immigrants, groups whose cultures traditionally respect and encourage personal gardening. Since there may be language barriers, the schools could help with this as well. Thus, I believe that the communal garden would be well-received. The effect would be immense; people could learn the satisfying skill of cultivating their own food while saving money and forming bonds with one another. In this way, my local design challenges of improving neighborhood sustainability and interpersonal connections could be met successfully.

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    1. You have a very concrete project and an existing model that you wish to replicate. The success of NYRP, and your knowledge of your hood, predict you will be very successful. So your specific design (problem-solving) challenge would be…? Finding the lot? Finding funding? Creating a management-governance-sustainability-revenue stream model for the garden? The basic premise is golden; now decide who you need to “listen to” and innovate with for some specific solutions.

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  12. My goal is climate action. Since there are countless non-profit environmental organizations focused on everything from marine animals to clean water and renewable energy, I decided that I will create my own local non-profit organization where the sole focus will be on climate change- which is a very broad issue in and of itself that is made up of many smaller environmental issues.

    First and foremost, my overall goal is to spread awareness and get politicians and many more citizens across the United States to acknowledge that climate change does in fact exist. The only way true action can be taken on this issue is to first get a majority of people to agree that it exists and get politicians (people in positions of power) to agree with their constituents and take legislative steps to hinder the damaging effects of climate change. My local non-profit organization will essentially be focused on raising awareness of the issue of climate change nationally, to thus bring acknowledgement and acceptance that it exists. Since my overall goal and project revolves around increasing awareness of climate change and changing peoples’ minds on the issue, this would involve an extensive social media and media campaign in order to spread the word and reach as many people as possible. Since my goal involves altering climate-deniers minds, public relations and public perception is key during this extensive media campaign.

    While my local non-profit organization has an overall and national goal of raising awareness, I would also like my organization to take actual steps to reduce the effects of climate change at a local level (within my hometown of New York City). New York City is frequently referred to as the “capital of the world.” Therefore, if New York City starts to make policy changes that are more environmentally friendly, this could serve as a model for other urban cities across the country and the world, and eventually non-urban areas to get on board. My local design challenge is to start a campaign to do a more environmentally friendly act that could reduce the effects of climate change, and eventually grow into a public policy change. My local design challenge is essentially to use the state and local government to make local public policy changes in NYC on climate action that can serve as an example for use on a national level.

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    1. You have a lofty goal in raising awareness nationally. There are organizations dedicated to this, as well as other organizations that are invested in the environment that discuss this (WWF, the Sierra Club…) Can you partner with a national organization or two? The idea of making NYC a “model city” is a compelling one – kudos for that!

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  13. “Design Thinking is a design methodology the provides a solution based approach to solving problems. It’s extremely useful in tackling complex problems that are ill defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands- on approach in prototyping and testing (Dam&Siang, 2017).”

    According to the text nearly 16,000 kids die each day due to hunger related causes- 1 child every 5 seconds. My non-profit would strive to supply 16,000 children with three meals a day for an entire year. I would partner with the WNBA, specifically New York Liberty, and get them to donate at least 4% of their total revenue to the non-profit organization to feed children worldwide. The WNBA would be a great program for the non-profit because its a national professional sport that is televised. Therefore, we could partner together to make commercials and use social media to inform people of our goal and get people to donate globally.
    An individual eats about 1,092 meals a year. 1 dollar a day can supply 15 meals to 1 child. Therefore, $72.80 would supply a child with 3 meals a day for an entire year. My non-profit is aiming to feed 16,000 children 3 meals a day for an entire year, therefore 1.2 million dollars is needed to fulfill this goal. I think that this is a realistic goal as the WNBA makes about 35 million dollars a year. We can accomplish this goal with a percentage of ticket and concession revenue. I would have a person at a game as a spokes person and advocate for this organization, who would talk about our mission as a non profit and ask for donations.

    https://www.interaction-design.org/literature/article/5-stages-in-the-design-thinking-process
    https://sports.vice.com/en_us/article/basketballs-gender-wage-gap-is-even-worse-than-you-think

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    1. Maya, you are already ahead of the curve, having done some background knowledge-gathering! Now you can start to hone your project into some specifics. Where are you going to supply the food – you are saying worldwide but you will need to choose how and where specifically… The logistics of the project will cost as well, so time to start to think of budgeting (will you add that to your fundraising goal)… And so on: Just to say that next steps will be to think concretely HOW and seek more intel from those involved!

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  14. The nonprofit I have chosen is called “City Harvest.” City Harvest has been the New York City community’s response to hunger. They link the food industry and countless organizations, foundations, corporations and private citizens together to help feed their hungry neighbors. City Harvest helps feed the nearly two million New Yorkers who face hunger each year.City Harvest provides free deliveries of food to 500 emergency food programs throughout New York City. For my PSA I included this company because I think their success is amazing and would love more people to take part in this community. This company serves up to over 500 soup kitchens in all boroughs in New York. There are different ways to donate monetary or even with food drives. More than 2,300 food businesses donate to City Harvest. This relates to my zero hunger goal because they are directly trying to make a better life for the ones hungry. I would like to advertise this company more in the city because they are so many ways to contribute. There are many places in each borough and I believe if the word was out more even more people and businesses would help.

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    1. OK, great. So you will be designing an effective campaign to tell their story in order to fundraise and get more volunteers, perhaps? This is a good local projects — now it’s about time to start to figure out concrete needs and opportunities, as well as campaign goals, by gathering relevant information.

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  15. I would want to create my own non-profit! To me, quality education isn’t only about building a curriculum that is appropriate for a given age group. It also has a lot to do with the living situations of the people expected to complete the given curriculum. Locally, in New York City, public schools are experiencing a vast amount of families that are experiencing homelessness. The Federal Law requires that every state provides Quality Education for every student. I would want my non-profit to commit to making sure current education policies and practices are following that law. To me, that means creating policies that cater to children that are homeless, live in “broken homes”, and/or are emotionally disturbed. Quality education looks different for these children and current school programs and policies don’t budget for programs that support these students. My non-profit’s goal will be devoted to serving the students of local communities by giving them legal support that demands their right to Quality Education.

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    1. So you would in fact engage in policy advocacy! Exciting (I love policy work, personally). Or, will you de facto build programmes — that’s a good design challenge as well. Just note that they are 2 different issues: You as a non-profit creating educational content; or you as a non-profit creating political will. (Many organizations do both — but perhaps for this purpose you may want to choose either or.)

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  16. Out of all the darkness surrounding the world today, there in the distance shines the concept of human potential and the power we have to shine a guiding light through the darkness. Upon researching for this assignment I came across an organization that too is doing their part to combat poverty, and their philosophy on how they are doing so resonated with me. Outreach International inspires change in various impoverished communities by specifically defining the problems that are directly affecting them, and by creating specific solutions to solve these problems. In doing so, this organization directly involves the poverty-stricken people, in the process of building roads or bridges, or providing clean water so they attain a sense of dignity and strength in knowing that they helped change their own living conditions. I plan on adopting the same philosophy for my non-profit. Much of the homeless population of NYC may suffer from this epidemic for different reasons; I plan on defining these reasons first and then developing an innovative solution that will involve these individuals in the process as well. An example is giving those who suffer from a sickness or physical impairment, the proper medical attention they need from volunteer doctors and nurses or by having free walk-in doctor visits run by local health clinics. Another effort could be to have “work-readiness” oriented workshops that will show and help these individuals get jobs and earn income

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    1. Very good! You are still leaving your specific design project open — as you will find out the specific needs of those in the community you want to serve. Your big DC is providing meaningful work, and value, for underserved communities.

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  17. If you do not know, I am from Maryland in the PG County area, which is very close to Washington, D.C. With the rapid increase of missing girls in the D.C. area and the whopping number of 64,000 black women already missing in this country is horrifying. I envision to have a non-profit organization that is supporting these cases of missing black girls and women in this country. With a children and adult division, I would develop an organization that supports these survivors and help bring more involvement in the community to cease what is happening around them and try to keep their children safe. The aftermath for girls and women who survive abduction is rough and a scary journey to handle life after so much pain and tragedy. Due to this dark and defying issue, we want to make things clear and give the reality of what is happening to these young women. Social media and events become a key element in this when it comes to bringing attention and awareness to the cause and these young women’s stories.
    But on a more personal note, I really envision creating an organization like this because we honestly live a terrifying world where black men, women, and children are specifically targeted when it comes to sex trafficking and organ harvesting. This is an organization that collaborates with my SDG (Reduced Inequalities) when it comes to the recent abduction, missing, and killing of black girls and women in this country. It is absolutely absurd and needs to be addressed and handled.

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    1. Your non-profit deals with such terrible, terrifying issues, and I admire you being strong and wanting to dedicate your knowledge and energy to this. Now, use this small set of simple class assignments to really think this step-by-step, concretely. You have the big vision. What would be the first steps that you would take? With whom would you collaborate? Who could advise you? Decide on a concrete first step that you could do, if not tomorrow, then soon. And start to build on that.

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  18. To accomplish my SDG goal of 0 Poverty I would like to start a non-profit starting locally here in New York in the three poorest Boroughs of The Bronx, Queens, and Brooklyn. My non-profit would help send people back to school or offer them vocational training to help them find a job and we will see that process through until the job is acquired. While we are helping people earn a consistent income and establish their careers we will support them whether they need food or health care. Poverty can be caused in a number of ways and can become a problem families have to deal with. I see education as the best way to combat poverty but the lack of money presents an obstacle in obtaining that better education which will lead to a better future and more opportunities. What my non-profit will do is offer the support needed for everybody to make an income to sustain a suitable lifestyle according to modern standards.

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    1. Very good! So to the next step… What is your concrete form of supporting these training opportunities? Would you create and “matchmake” for vocational internships? Help in applications and bureaucracy with enrollment? Think about that concrete challenge so it is easy for you to figure out the next steps in this assignment.

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  19. I’d like to create my own non-profit organization based off the work of The Water Project and Water for LIFE, two additional non-profits whose goal is to provide access to clean, safe and reliable water around the globe. As George Clooney so eloquently says in Half the Sky: Turning Oppression into Opportunity for Women Worldwide, “The interesting thing about tragedy is that we have to be able to relate to it.”. I’d like to start a communication campaign to raise awareness about unsanitary water and conditions worldwide. As a sort of call to arms, I’m hoping to encourage people in major cities to care about regions that are affected by sanitation issues and encourage them to recognize how a water crisis in one location can have a lasting effect across the world.

    My non-profit would work on a global and local level for the same purposes: raising awareness, tugging at heartstrings, and encouraging action. Because my non-profit is locally based out of New York City, a place world-renowned for the quality of its drinking water, I’d like to petition for a partnership between the New York Department of Environmental Protection and suffering regions like Flint, Michigan and sub-Saharan Africa. Specifically, by raising awareness among New Yorkers, we hope to encourage a continued dedication to clean water and sanitation within NYC as well as collect donations that would help facilitate the construction of necessary water supply systems throughout areas like the Global South.

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    1. OK, so you are the Exec Dir of a public advocacy organization? The idea to connect NYC, Flint & draught in some African countries (currently a terrible problem) is a clever way of connecting global and local for powerful messages. So, what’s your next concrete challenge? Setting up shop (making the connections? Perhaps with some organizations working in these locations?) or creating a campaign? What kind of? A concert on SJU campus? An Instagram campaign? What?

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  20. I created my own non profit that deals directly with my goal of enhancing infrastructure and innovation within inner city New York. The organization would work towards building up the desire to innovate in areas where kids may not be inclined to do so. Technology and infrastructure advancements are often put on the back burner in low income areas and by providing a platform to enhance the overall learning experience of innovation I want to help revolutionize these communities. By having innovation fairs, free workshops, and contest for kids to participate in, I believe the outcome would be drastic and help not only enhance innovation but decrease poverty in these areas and re define the education system.

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    1. I love this idea. Now, just start to think of what to focus on. Do you want your project to be about starting this program (are there some comparable ones already?) or doing something specific — planning a tech/app innovation fair / hackathon in a specific neighborhood, for a specific purpose?

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  21. Human trafficking is modern day slavery and involves the use of force, fraud, or coercion to obtain some type of labor or commercial sex act. This modern day slavery that is based off the exploitation of young children and young adults is a hidden crime that victims have been suffering from for years… in our local communities. We just never see enough coverage on it. The disappearances of young women whom are mostly of minorities here in the states, are showing up more and more and it’s still as if no one is paying attention to it. However, recently more hashtags and posts have been circulating around social media because people are at their last straw. Families are searching for their children and aren’t being heard and no ones passing along the information or making it known. This isn’t something to stay quiet about, especially when one of those girls could’ve been me. So, it’s time to make a change.

    I want to start an organization that supports the victims of human trafficking and helps them rebuild their lives. Not only will it help the women affected, but the families too. This organization will provide housing for the girls that may not have families to return too, or girls that just feel like they need to be housed somewhere that is rehabilitating for them personally. I’d heavily publicize this around the city and on social media so if anyone is a victim but willing to share their story and receive help is welcomed with open arms. Being 20 years old, I can only imagine what a girl my age is going through internally in a sick and forced lifestyle as this. We’ll have one on one and group sessions offered to just talk about anything, with activities like movie nights, outings, and things to slowly and hopefully help them heal these deep wounds by also feeling like it’s still time to enjoy their time in a way they choose and wasn’t chosen for them, when they’re ready. I want to connect with their families and them to find more ways to warn people about the signs of sex trafficking and even set up a platform to get more media attention or local attention on any cases of missing women. Even if we start with a facebook page posting daily updates and videos on disappearances everyday that will hopefully circulate around. I’d also like to branch off and develop a taxi system similar to the one called ‘Pink Taxis’ in Pakistan, designed to keep women safe and protect them from sexual harassment during their everyday commutes. These taxis will be driven by women and ran by women to create a comfortable and safe experience for the women customers. This might not be a total solution but living in a city like this which is up and running 24/7 but sketchy at certain times of the night where people are so desensitized to violence happening right around them and ignore signs, that something like this might be beneficial to women and I’d especially start it here in the St. Johns community where we’ve all experienced those creepy walks home at night alone or even with your friends, either coming from a party or event and you’re trying to hurry and get to campus or your final destination. A simple walk home like this, was the final moment of freedom for another boy or girl just like us and no loving parent should have to say see you later to their child in the morning and making a Facebook post about them disappearing randomly the same night or following day. In all, this organization is intended to assist women in ways media and the police won’t.

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    1. Wow! You and Danyele could perhaps work together? I greatly appreciate the fact that you are thinking small, concrete steps, that are indeed step-by-step, doable solutions — and those always pioneer for greater changes and new policies!

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  22. The non-for profit organization that I am choosing is SCORE Long Island. I chose this because they help people (in the L.I region) interested in starting a business through mentors (who are retired, but experienced business owners) and workshops. The workshops range from budgeting to self-promotion with the use of social media and are held in every town on Long Island on specific dates depending on the topic. Some of the which are held in parts of L.I that aren’t thriving in terms of business. The organization promotes inclusivity among the locals which can be synonymous with my goal of Equality. With the help provided by the organization, most local businesses will be able to carry-on long term success which could lead to a steady economic stability in the towns they reside at.

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    1. What a great concept, SCORE, and a great, local, specific, and practical framework for your project! Now (and I keep repeating myself): Decide on a concrete design challenge, e.g., do you want to design a workshop (maybe on branding & marketing, asking a prof or two from our Division to be the guest speakers)? Or, do you want to create a peer-to-peer (social media) knowledge exchange group (probably exists already)? Can you be in touch with them and ask whether they might have a need that you could design a solution for, for real? Or at least suggest one? Your framework seems so specific and focused enough that you could probably do that!

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  23. My local non-profit is an affiliate of 350.org, a volunteer run network whose aim is to create awareness about climate change and to “prevent climate chaos.” The New York branch of 350.org, 350NYC, is made up of three different groups: one for fossil fuel divestment, one for local sustainability solutions, and one for Climate Education.

    Scientists say that we must reduce the amount of CO2 in the atmosphere from its current levels of over 400 parts per million to below 350 ppm- so the name of the organization is a symbol of where we need to be as a planet. I think the first step that we need to take is to create awareness of the problem and accomplish this goal is to reach out to politicians and influencers, especially those who still have doubts about the reality of climate change and its effects on all our lives, and make them conscious of the true dangers of climate change.

    Second, I would highlight why climate change exists and what steps people can take to diminish it, especially locally. This may well involve in-person events and different service opportunities or marches, as well as heavy social media campaigns and some other media coverage (magazines, newspaper, TV, and radio).

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    1. I’m throwing in quite a challenge, just for your consideration… Might you be interested in focusing on a lobbying/advocacy campaign targeting policy-making (you would target ordinary people as well — but for them to get active and let their representatives know something needs to be done). I’m saying this because policy advocacy is a big field for communications… Secondly, will be a lot of discussion around the Executive Order by President Trump signed today. https://www.nytimes.com/2017/03/28/climate/trump-executive-order-climate-change.html
      You could be pro or against or somewhere in the middle in terms of the EO — but the discussion might give you ideas and a concrete context in which you could create a campaign. — Just a suggestion!

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  24. The non-profit organization I have chosen already exists and is completely in line with my SDG goal of clean energy. The not-for-profit organization reLI works to educate residents of Long Island about their renewable energy options and empower them to join the movement. reLI provides information about each type of energy program available such as wind and solar but also provides the contact information of several contractors that construct and convert homes and businesses all over Long Island to clean energy.The electricity model and consumption on Long Island is currently one of the most inefficient and draining in the country. With the recent construction of wind farms off the coast, reLI is tirelessly working to get residents to consider alternates to their typical energy model. With the word being spread and the resources being provided to convert, many households and businesses are able to now operate under clean energy and in turn be an example for prospective consumers.

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    1. Great nonprofit! I am learning so much from you! So, what’s your concrete challenge? To create an information – awareness raising campaign? Specifically for whom and about what? Can you talk to someone in reLI to see whether they have specific communication needs?

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  25. For my non-profit organization I chose ASPCA (American Society for the Prevention of Cruelty to Animals). Its main goal is to provide effective means for the prevention of cruelty to animals throughout the United States. Personally, I find it very important working to rescue animals from abuse, pass humane laws and share resources with shelters nationwide. Today, The ASPCA is at the forefront of developments designed to protect and promote the welfare of animals. The organization helps thousands of animals every year, striving to make America a humane community in which all animals are treated with respect and kindness. Also, ASPCA shares a wealth of knowledge with animal welfare agencies around the country and provides large amounts of grant monies to agencies who apply and are chosen. The ASPCA’s grant process is simple to understand and not overly time consuming. They have staff that provides personal advice and service in a variety of ways.

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    1. Hi Yulia! The idea here was not to (just) choose a non-profit. The idea was to think about a concrete challenge that would relate to the UN sustainable development goals, but that would be a local challenge. So perhaps you could define your idea — how does it relate to ‘your’ SDG and what the real project challenge is?

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      1. An ideal design project that is related to my sustainable goal would be bringing from Brazil, first of all, to local area the concept of Zero Hunger Challenge. Its strategy revolves around two main axis: access to food and strengthening of family farming. The Zero Hunger vision reflects five elements from within the SDGs, which taken together, can end hunger, eliminate all forms of malnutrition, and build inclusive and sustainable food systems. It has inspired action at country level and contributed to ensuring that food and nutrition security and sustainable agriculture have remained high on the global development agenda. It has encouraged all to work together towards ending hunger.

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